PRIVACY POLICY

Information We Collect

Information You Provide

We may collect information you voluntarily submit, including your name, email address, telephone number, message, real estate interests, newsletter preferences, appointment details, and other information you choose to provide through a form, email, scheduling page, or other communication.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect information such as your Internet Protocol address, browser type, device type, operating system, referring page, pages viewed, approximate location derived from your IP address, dates and times of visits, clicks, scrolling, and interactions with Website features.

We may use analytics tools that provide aggregated reporting, heatmaps, and session-replay features to help us understand how visitors use the Website and improve its content, functionality, and performance. We use reasonable settings intended to avoid recording sensitive form-field content.

How We Use Information

We may use information to:

• Respond to questions, consultation requests, and other inquiries;
• Provide real estate information or services you request;
• Schedule and manage appointments;
• Send newsletters and marketing emails when you subscribe or otherwise consent;
• Maintain contact records and follow-up history in our customer relationship management system;
• Understand Website traffic, improve content, and evaluate Website performance;
• Measure the effectiveness of our marketing and create or measure advertising audiences;
• Protect the security and integrity of the Website; and
• Comply with applicable law and protect legal rights.

Email Communications

If you subscribe to Splash of OC email updates, we may send you neighborhood guides, local information, event updates, real estate insights, and related communications. You may unsubscribe at any time by using the unsubscribe link in an email or contacting us.

Unsubscribing from marketing emails does not prevent communications needed to respond to an inquiry or provide requested services.

Cookies, Analytics, and Advertising

The Website uses cookies and similar technologies. Necessary cookies support core Website functions and security.

We may use analytics, search-performance, and advertising-measurement tools to understand how visitors reach and use the Website, improve its content and functionality, measure marketing results, and create or measure advertising audiences. These tools may use cookies or similar technologies to collect limited information about your browser, device, and activity on the Website.

You can manage cookies through your browser settings. Restricting cookies may affect certain Website features or the completeness of analytics and advertising reporting.

Browser “Do Not Track” signals are not governed by a single accepted standard, so the Website does not currently respond to them as a separate instruction.

Service Providers and Disclosures

We do not sell or rent personal information for money.

We may disclose limited personal information to service providers that help us operate the Website, respond to inquiries, schedule appointments, manage contacts, deliver communications, analyze Website use, maintain security, prevent spam, and measure marketing performance.

We may use limited online identifiers and Website activity for advertising measurement, audience creation, and retargeting. We do not provide client contact information to advertisers for their independent use.

Service providers may process information such as device and browser information, IP address, pages viewed, and interactions with Website features, subject to their own privacy practices and applicable contractual restrictions.

We may also disclose personal information when required by law or valid legal process, or when reasonably necessary to protect our rights, property, or safety or those of others.

Third-Party Content and Links

The Website may contain links to third-party websites or features and content provided by third parties, such as scheduling tools, videos, maps, property-search tools, or social media content.

When you interact with these features or visit another website, the third party may collect and process information under its own privacy policy and terms. We encourage you to review the privacy practices of any third-party service you use.

Data Retention and Security

We retain information for as long as reasonably necessary to respond to inquiries, maintain business and real estate records, provide requested communications, comply with legal obligations, resolve disputes, and protect legitimate business interests.

We use reasonable administrative and technical measures to protect information. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Your Choices and Privacy Requests

You may unsubscribe from marketing emails or ask to review, correct, or delete personal information you previously provided by contacting us using the information below. Certain information may be retained when reasonably necessary for legal, compliance, security, or recordkeeping purposes.

Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, please contact us.

Changes to This Policy

We may update this Privacy Policy to reflect changes to the Website, our practices, or applicable requirements. The updated version will be posted on this page with a revised “Last updated” date.

Contact

For privacy questions or requests, contact:

Jessica Lam
Email: JessicaLam@FirstTeam.com
Phone: 949-490-6767